Building a voice and personality of a CPG brand in Social Media

Building a voice and personality of a CPG brand in Social Media

What you are about to read here goes pretty much for any brand, but consumer packaged goods present a special challenge in social media. Most common question digital strategists face in this arena is – Why would anyone want to be a friend with baby powder (or toothpaste, or dippers –insert your…

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Disruptive New Ideas and the Anatomy of Google Algorithm

Disruptive New Ideas and the Anatomy of Google Algorithm

I was tuning in to my email and twitter for the latest news the other morning when all of a sudden all hell broke lose. Everyone seemed to be talking about this Internet startup that claims to measure ones influence in social media. You would plug in your social networks…

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How to stream live video from an iPhone to your Facebook fan page in 15 minutes

How to stream live video from an iPhone to your Facebook fan page in 15 minutes

Hi there! This is a very exciting tutorial because it will teach you how to use free services to set up live streaming to your FB fan page from your computer or an iPhone in 15 minutes. You will be able to add a custom counter, fan-gate your visitors, embed…

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3 apps for scheduling social media updates

3 apps for scheduling social media updates

Scheduling services for social media updates are getting more and more sophisticated by the day and there are many options to chose from. Some are free, free up to a point or paid. Almost all of them, however, now include both Facebook and Twitter as well as either OAuth “sign…

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Social Media Management Tools

Social Media Management Tools

Low hanging fruit of social marketing is gone It is much harder nowadays to get your audiences’ attention and engage them with your brand because there is just too much going on. Data is flooding the social media arena and it is becoming increasingly harder to get meaningful insights and…

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2 (FREE) Cloud Apps Every Small Business Should Try

2 (FREE) Cloud Apps Every Small Business Should Try

  This time it’s all about collecting leads, tracking customers and direct communication with them. Google’s Business App Marketplace has leveled the field by providing access to hundreds of services and applications made by third party vendors that can tremendously benefit your business. I will focus on two: Insightly and…

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Like QR Codes? Make sure you have a MOBILE landing page

Like QR Codes? Make sure you have a MOBILE landing page

As Quick Response codes gain popularity and increasing number of  businesses and individuals use them as gates to information one thing is sometimes overlooked. Chances are most, if not all, of your QR visitors will access your website via some sort of mobile device. So to avoid astronomic bounce rates…

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Zero Moment Of Truth (ZMOT)

Zero Moment Of Truth (ZMOT)

is a great free e-Book (if not a little self-serving) by Google’s Jim Lecinski (Managing Director, US Sales & Service) that lays out the changes in consumer behavior in the digital age. It is enhanced with very well produced interviews with people from the industry talking about the subject. The…

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Microsoft Advertising Digital Challenge

Microsoft Advertising Digital Challenge

When I enrolled into graduate business school in 2009 I heard about Microsoft Advertising Digital Challenge competition and decided to take my chances. The Project: Create a marketing plan for a Microsoft product called Office Live and present it to the jury consisting of Microsoft executives. Budget: $3MM, required sign-ups:…

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Car Chase Shoot on a Shoestring

Car Chase Shoot on a Shoestring

This was a particular production challenge – film a car chase with all the attractive camera angles on a miniscule budget, and just to make things a little bit more complicated – over a bridge. On top of all this I am dealing with a 3D Beamsplitter rig and not…

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Listening in on the buzz

Listening in on the buzz

I am not going to repeat that to get to really know your market nowadays you just have to start listening in on the buzz.  Problem is, there is a million people talking and you need a way to cherry-pick relevant information or people to follow.

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The man who invented the JetPack

The man who invented the JetPack

I was a stereographer recently on a 3D shoot that involved setting up a 21st Century 3D SxS rig on a  helicopter mount, flying over the Mexican border from San Diego (!?!?!) and shooting an off-road race in the Baja desert. It was my first time flying in a helicopter…

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Database driven, online subscription service with geolocation

Database driven, online subscription service with geolocation

While designing a website for a client who was into racing pigeons I got intrigued by this sport and an obscure niche community that follows it. Turns out there is a lot of money involved and the top races had prizes that went north of $1 MM! At the same…

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Knife-proof the camera… and ACTION!

Knife-proof the camera… and ACTION!

ESPN’s E60 crew chose 21st Century 3D to shoot a 3D “short” about The Great Throwdini. It was my first HI-SPEED shoot as a Stereographer. The amount of llight we needed for these hi-speed cameras was incredible, lights totally maxed out house power capacity at Hofstra University stage. We were…

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Website Re-Design Case Study

Website Re-Design Case Study

  It’s good to have a good marketing plan to study before you get into website re-design, but even before getting too serious with business side here is some common sense advice: Your home page is like your own first impression, what people see before they get to know you….

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Crowdsourcing design via CrowdSpring

Crowdsourcing design via CrowdSpring

April is always the busiest month of the year mostly because of the NAB – the biggest trade show in the industry, and I am in charge of our presence there. This year I decided to try a new approach – instead of hiring one particular studio to design our…

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Shooting 3D Before Avatar

Shooting 3D Before Avatar

  How cool is it that DIGITAS decided to put a 3D video that I helped produce on their home page?     This video was part of White Strips campaign produced by Luxurious Animals. We used this custom 3D camera that I helped design and engineer as a part…

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